Jim and Tonic Gin Proven Still Reduced Energy

Mercato Metropolitano, 42 Newington Causeway, Elephant and Castle, London SE1 6DR, Verenigd Koninkrijk

THE JIM & TONIC STORY

HI, I’M JIM.

I’m the Founder of Jim & Tonic.

I’ve always been partial to a G&T, even when it was unfashionable and something your Gran would drink.

My lightbulb moment came, randomly, in 2016 when I was on a ski trip in Norway. The bars there were serving these unbelievable gins in big balloon glasses, loads of different brands, tonics and epic garnishes. It wasn’t really a thing back in the UK in 2016 (most pubs would serve a Gordon’s with crap tonic, no ice and a scabby bit of lemon) so I decided to create Jim and Tonic!

What started out as me and my friends serving craft gins out of my converted vintage van has since grown into a network of gin bars, an online shop and a distillery focussed on another passion of mine: sustainability and eco-practices.

LONDON DRY GIN

Regular price £35.00

LONDON BY NAME. LONDON BY NATURE.

Fresh, crisp and superbly versatile. Made using ingredients grown and sourced within London, including apples from Kennington Park and Linden Blossom.

70cl | 40% ABV

MERCATO MEDITERRANEAN GIN

Regular price £34.00

HERBACEOUS & ZESTY MEDITERRANEAN GIN.

Award-Winning gin made using fresh rosemary, thyme and basil. The very first gin we distilled back in the summer of 2018 at Mercato Metropolitano, where our award winning gin is still served today!

70cl | 40% ABV

ROOBEE RHUBARB GIN

Regular price £34.00

SWEET, FRUITY AND DELIGHTFULLY PINK GIN.

Made with fresh rhubarb and locally sourced honey, added for a delectably smooth finish. A fruity, refreshing and subtly sweet rhubarb gin which can make a mean G&T or cocktail.

70cl | 40% VOL

KRAFT CITRUSY GRAPEFRUIT GIN

Regular price £35.00

CITRUSSY HOPPED GRAPEFRUIT GIN.

Bold, Uncompromising and totally unique gin made for all you citrus lovers out there.We combine grapefruit peels with the same hops our pals at German Kraft in their citrus-style beers. The result: a unique, juniper-forward gin that packs a serious hit of zesty grapefruit and citrus.

70cl | 42% ABV

JASMINE, SZECHUAN PEPPER & MANGO GIN

Regular price £39.00

JASMINE, SZECHUAN PEPPER & MANGO GIN
CELEBRATING THE LUNAR NEW YEAR!

Embark on a journey of flavour with Jim & Tonic Distillery Co.’s special release gin crafted for the Lunar New Year.
The delicate fragrance of Jasmine melts into the fiery enthusiasm of Szechuan pepper and the tropical vibrancy of ripe mango.
Meticulously distilled for velvety smoothness, this gin is a perfect blend of tradition and innovation. A fusion of East and West, crafted to elevate your Lunar New Year celebrations.

70cl | 40% ABV

UGANDAN HONEY GIN IN COLLABORATION WITH CHARITY: WATER

Regular price £40.00

COOKS PLANE GIN IN PARTNERSHIP WITH GIORGIO ARMANI TENNIS CLASSIC

Regular price £45.00

A TRULY UNIQUE GIN STEEPED IN HISTORY

A careful blend of uniquebotanicals harvested from the prestigious Hurlingham Club. Unique floral characteristics infused on shavings from the Cook’s Plane – a Plane Tree planted by Captain Cook himself at Hurlingham more than 250 years ago.

70cl | 40% ABV

SUSTAINABLE URBAN SPIRITS.

REDUCE WASTE

The condenser of our still is cooled through a ‘closed-loop’ water system to significantly reduce energy and water wastage.

REUSE RESOURCES

We re-distill the heads and tails of our gin production to create Triple Sec and ‘Zero Waste’ Vodka that we serve at our bars.

REGENERATE URBAN SURROUNDINGS

We source botanicals from local London suppliers, including local community gardens and compost any waste to use as soil fertiliser.

AWARD WINNING GIN

We’re chuffed that our distillery products have been recognised by some of the world’s leading Spirits judges.

Our Mediterranean Gin has scooped two of the highest accolades in the industry, Master Status and San Francisco Double Gold. This officially makes it one of the best gins in the world.

Our London Dry Gin has won San Francisco Gold.

More About The Story

1. I LIKE GIN AND TONIC

Jim and wife drinking a G&T out of a large copa glass — Jim and Tonic Gin Proven Still Reduced Energy

I liked Gin and Tonic, even when a G&T was unfashionable and all my friends were drinking WKD Blue and even when it was only consumed by Grannies and teenagers stealing their Grannies Gin… I liked Gin and Tonic.

Even when it was served in unwashed midball glasses with one or two rapidly melting pieces of ice, a slice of lemon stolen from yesterday’s cupcake and with poor quality tonic and poor quality gin for that matter I liked Gin and Tonic.

Did I mention Jim and Tonic was started because I like Gin and Tonic?

2. I LIKE JIM AND TONIC

Lots of people chortle at the name Jim and Tonic, more than you or I would imagine. Many a Jim can be spotted being snapped by one of our beautiful vans… particularly Genevieve who seduces other Jims very effectively 👀

I actually thought of the name while skiing with friends ⛷️, it was the first time I experienced the wonder of a G&T in a balloon glass, garnished well with a quality tonic.

I first had a Williams Chase elegant with apple and juniper with a Fevertree Indian tonic, then a Monkey 47 with cinnamon and orange peel……I was blown away and no longer liked gin and tonic… I loved it 😍😍😍

While ordering my 4th or 5th G&T I slurred the words Jiiiinnnn & Tonic, it sounded like Jim and Tonic…. I chortled…. checked online domains and bought the URL www.jimandtonic.com for £20 (a price Godders our Head of Marketing now chastises me for).

I chortled some more, parked the idea and continued to enjoy my new found love for Gin and Tonic for a few more months.

3. I LOVE BUSINESS IDEAS

Jim and Tonic was the first credible business idea that matched my interests well, others that started and failed or missed the cut are:

A mix and match bike shop (I may still do this) 🚴‍♂️
A mix and match scooter shop (I may still do this) 🛵
Starting my own property management company 🏘️
House building and letting – (failed at this in the 2008/9 crash) 🤫
A young designer’s clothes shop – (I may still do this) 🤠
Where’s my drink, a rubber band to locate your drink (as bad as it sounds) 🥳
Micro economy shoe making in different countries – (might still do this) 🥾

Yep, Jim and Tonic was the best and most ginspiring of these 🍸🍹

4. OPPORTUNITY KNOCKS

Genevieve the Jim and Tonic van serving drinks at corporate golf day

My good friend runs a very successful Corporate Golf Day for the retail sector.

I was with him on the pre-day scouting out the plan for the event when he said “Are you having a hole for Jim and Tonic or what”

Instead or replying it’s too soon, I blurted out the words “why not?”.

I gave the co-ordinator my email address jim@jimandtonic.com and website www.jimandtonic.com and went merrily on my way.

The only issues we had were as follows:

We didn’t have a website
We didn’t have an email address
We didn’t have a van
We didn’t have a menu, equipment or any product
We didn’t have any branding
We didn’t have much money
The event was 2.5 months away

We managed to get it all done which is a blog for another day but it was hairy and we needed a skilled team of able experts to get this done in time, instead the recruits were an equally ambitious and stupid partner, Nick ‘Milby’ Woodward and my Ma and Pa, Mary and John.

5. CHALLENGE ACCEPTED

Jim and Tonic party animals at corporate event

I love a challenge and proving naysayers wrong which was another reason to get Jim and Tonic was going despite the jibes of my peers.

Here’s me in a party hat to all the 2016 #haters 😂

6. GINTERESTING PEOPLE

Five people behind the Jim and Tonic mobile gin van

I’m not particularly techy and don’t really enjoy working on my own and so I needed and searched for something that involved great people.

Jim and Tonic has afforded us the ability to work with, partner with and employ some truly amazing people who Ginspire, Ginclude, Ginterest and Gintertain our customers and me every single day.

We’ve got a varied mix of staff mainly from the performing arts world and they’ve gone on to successful TV shows acting and producing, theatre, singing and all sorts of other things. Many stay and we’re working together building the business in all four of our main areas: bars, distilling, events and online sales.

It really is a great journey with great people.

7. HUMBLED AND GINSPIRED

Jim and Tonic staff serving gin and tonics at corporate golf event — Jim and Tonic Gin Proven Still Reduced Energy

The golf day was upon us 🏌️‍♂️ our first event. Genevieve our mobile gin van was finished at the 11.5th hour and driven on to hole 14 of the course. The problem was we were in the middle of 3 holes and it was a sunny day 🌞

We’d brought enough stock to cover 350 drinks and expected to do 150 tops, we did 450 with a couple of runs to the suppliers adding to the experience of the day.

Golfers revelled in it and our first staff Chess and Charlotte smashed it and delivered what we’re about and Jim and Tonic from day 1, great staff, great product and smiles.

That evening at the presentation, a thanks was given to all partners and suppliers at the event, Titleist, Adidas, Rolex, Aston Martin, da da da and Jim and Tonic.

We received a huge and unexpected cheer… myself and Nick were humbled to the core and may have shed a tear… we’d been ginspired and couldn’t wait to crack on.

All we needed from here was a plan.

Jim
xx

BOOK A TOUR / TASTING

Want to learn about gin-making from the pros?

Guided by our expert team you will be welcomed with a J&T (a perfectly served gin and tonic) before getting a close-up look at our incredible copper stills. You will learn the process of making award winning gins, enjoy an in-depth discussion with a real distiller and of course, taste our multi award winning gins.

Sessions are at the distillery located inside THE PRINTHOUSE every Thursday and first Saturday.

JUST £25 PER PERSON