Gordons London Dry a brilliant tasting gin

Cameronbridge Distillery, Leven KY8 5RL, UK

---

---

Gordons London Dry a brilliant tasting gin

---

Gin is one of the oldest and most historic category of spirits. Classically made from juniper berries, the combination of additional botanicals gives each gin brand its unique characteristics and taste.

There are many botanicals used to flavour gin but the most common are floral, spicy, woody and citrus.

Find out more about our gins, Gordon’s and Tanqueray.

ABOUT GORDON’S

Alexander Gordon started as he meant to go on — by sourcing the finest possible ingredients. This attention to detail and high juniper content has earned Gordon’s the recognition as the ‘ginniest’ of gins.

A PROUD HISTORY

Alexander Gordon’s passion for business began to take shape in 1769. He built a distillery in Southwark, London which was well known for its excellent, clean water supply. Then he mastered the art of distilling a gin of high standards that could be trusted and enjoyed by all.

Today, Gordon’s is the world’s number one best-selling Gin. Awarded four Royal Warrants and an impressive selection of international gin prizes.

Original for almost 250 years, Gordon’s created the classic gin character to make the perfect G&T with a clean, juniper dominant taste. From early in our history we have been exporting around the world and today have earned the status of the World’s Favourite Gin.

But while we are very proud of our history, at the end of the day we are a gin for enjoyment.

WHERE IT ALL BEGAN

Alexander Gordon was one of the first to pioneer the distillation of fine quality gin. In 1769 he founded his distilling business in the Southwark area of London and began perfecting his own brand using only the finest natural botanical ingredients to create the flavour that he desired.

Gordons London Dry a brilliant tasting gin

1924

THE GORDON’S COCKTAIL SHAKER

Gordon’s was a pioneer in the cocktail space, launching the first Cocktail Shaker bottle in 1924 in response to the growing trend of cocktail parties but people not being sure on how to make them correctly. This demonstrates how innovation has always been central to the brand and why it continues to be the worlds most popular gin.

1960

THE WORLD’S FAVOURITE GIN

By the 1960’s, Gordon’s had acheived the status of being the world’s best selling gin brand. Gordon’s was distributed the world over. Their advertising was also becoming more playful and starting to develop a distinct TOV.

2017

Gordons London Dry a brilliant tasting gin

GORDON’S TODAY

Gordon’s continues to be the worlds leading, award-winning gin brand 248 years on; in 2016 alone our leading variant won 6 global spirits awards highlighting our never falting quality and dedication to our liquid. We continue to show how innovation is key to our brand, recently launching the new Gordon’s Pink based on our recipe from the 1800’s and own the leading premixed cocktail in our Gordon’s & Tonic premix cans. Even with our grand history and exciting new variants, at the end of the day we are still a gin for enjoyment, and look forward to celebrate our upcoming 250 year anniversary.

---

The World’s Favourite (and award-winning) London Dry Gin

37.5% ABV

Gordons London Dry a brilliant tasting gin

Same great award-winning gin as the classic green Gordon’s bottle. Not long after we started bottling in the early 1900’s, we had our first big order of Gordon’s to be sent to Australia! To mark the occasion we designed a new export label which we still use today.

---

GORDONS PREMIUM PINK DISTILLED GIN

---

Natural Fruit Flavours and a Subtle Touch of Juniper

37.5% ABV

Gordons London Dry a brilliant tasting gin

Inspired by an original Gordon’s recipe from the 1880s, Gordon’s Pink is perfectly crafted to balance the refreshing taste of Gordon’s with the natural sweetness of raspberries and strawberries, with the tang of redcurrant served up in a unique blushing tone. Made using only natural fruit flavours to guarantee the highest quality real berry taste.

---

GORDON’S SICILIAN LEMON DISTILLED GIN

---

The classic taste of Gordon’s perfectly balanced with the finest Sicilan Lemons.

37.5% ABV

Gordons London Dry a brilliant tasting gin

Gordon’s Sicilian Lemon Distilled Gin offers a zesty twist on an original recipe from Alexander Gordon. Made with the highest quality ingredients and using 100% natural flavours, the recipe has been perfectly crafted to balance the juniper notes and refreshing taste of Gordon’s with the finest Sicilian lemons.

---

GORDON’S TROPICAL PASSIONFRUIT

---

Natural Passionfruit Flavours and a Subtle Touch of Juniper 37.5% ABV

Gordons London Dry a brilliant tasting gin

Made with the highest quality ingredients and using only natural flavourings, Gordon’s Tropical Passionfruit brings a delicious exotic twist to the original recipe.

---

GORDON’S MORELLO CHERRY

---

Natural Cherry Flavours and a Subtle Touch of Juniper 37.5% ABV

Gordons London Dry a brilliant tasting gin

Made with the highest quality ingredients and using only natural flavourings, Gordon’s Morello Cherry combines the sweet flavour of cherry upfront with a fresh juniper finish.

---

Diageo Cameronbridge Distillery

We’re a global leader in premium drinks, the most exciting consumer products space.

With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. From centuries-old names to the latest innovations, we’re committed to building and sustaining exceptional brands.

Diageo at a glance

With over 200 brands and sales in nearly 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks.

+30,000people

132 production sites

Celebrating life,
every day, everywhere

Our accessible purpose provides a platform for us to be the best we can be at work, at home and in our communities – it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance – never one without the other.

Watch this short film – The Blend – to learn more about who we are.

Our brands

Our portfolio contains some of the world’s most recognisable brands:

Discover our brands

Johnnie Walker

The world’s best-selling Scotch whisky

 Find out more

Guinness

An iconic brand and world-leading stout

 Find out more

Tanqueray

The world’s number one premium gin

 Find out more

Baileys

The world’s best-selling cream liqueur

 Find out more

Smirnoff

The world’s number one vodka

 Find out more

Captain Morgan

A premium spirit made with the finest Caribbean rums

 Find out more

Crown Royal

Expertly blended and patiently aged Canadian whisky

 Find out more

Don Julio

The world’s first luxury tequila

 Find out more

Ciroc

The modern luxury vodka, made from fine French grapes

 Find out more

Buchanan’s

A Scotch whisky brand built on a rich family history since 1884

 Find out more

Casamigos

Small batch, ultra-premium tequila made from the finest hand-selected 100% Blue Weber agaves

 Find out more

J&B

The original result of blending 42 of the best whiskies produced by Scotland

 Find out more

Ketel One

A truly exceptional super-premium vodka

 Find out more

Our ambition

and strategy

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.

We have six strategic priorities that support the achievement of our ambition.

Learn about our strategy

‘Society 2030: Spirit of Progress’

‘Society 2030: Spirit of Progress’ is our 10-year ESG action plan to help create a more inclusive and sustainable world.

The plan is made up of 25 ambitious targets and is focused on three pillars that are most material to our business – promoting positive drinking, championing inclusion and diversity and pioneering grain-to-glass sustainability.

Some of our ambitious 2030 targets include:

• Educate 10 million people on the dangers of underage drinking
• Achieve 50% representation of women in leadership roles
• Become net zero carbon in our direct operations across the company
• 30% improvement in water use efficiency globally
• Ensure 100% of our packaging is widely recyclable (or reusable/compostable)

---

Our history

Diageo was founded in 1997, but our brands date back far earlier – some as far back as the 17th century.

While we honour the past, we are passionate about nurturing categories old and new, and building authentically crafted, culturally relevant brands.

To develop and grow a brand requires creativity, belief and determination.

1627 – 1864

Making history since the 17th century

1627

The story begins

The first record of the Haig family — the oldest family of Scotch whisky distillers.

Discover more about Haig Club

1759

Arthur Guinness’ 9,000-year lease

Arthur Guinness signs a 9,000-year lease on a disused property at St. James’s Gate, Dublin, and starts to brew ale.

Discover more about Guinness

1820

John Walker’s genius for Whisky

John Walker opens a grocery business in Kilmarnock, Scotland, and starts blending whiskies — with great success.

Discover more about Johnnie Walker

1830

Charles Tanqueray opens for business

Charles Tanqueray begins distilling in the Bloomsbury district of London.

Discover more about Tanqueray

1864

Pyotr Smirnoff’s pioneering process

Pyotr Smirnoff opens a distillery in Russia and begins making vodka using a revolutionary charcoal filtering process. Later Vladimir Smirnoff fled from Russia during the Revolution and re-established the brand in Europe in the early 1920s.

Discover more about Smirnoff

1939 – 2001

1939

A royal celebration

Crown Royal is created to celebrate the historic visit of King George VI and Queen Elizabeth to Canada.

Discover more about Crown Royal

1974

Baileys makes a splash

Baileys Original Irish Cream Liqueur launches, widely regarded as the industry’s most successful new product launch ever.

Discover more about Baileys

1997

A new company is born

Diageo is formed through the merger of Grand Metropolitan and Guinness.

2000

Diageo consolidates its operations

Diageo sells food assets—including Burger King and Pillsbury—to focus on premium drinks.

2001

The Captain comes aboard

Diageo acquires some of the Seagram spirits and wine business, which includes brands such as Captain Morgan and Crown Royal.

Discover more about Captain Morgan

2008 – 2022

2008

Diageo launches DRINKiQ

Diageo launches DRINKiQ to help consumers make more informed choices about drinking, including the decision not to drink.

Learn more about DRINKiQ

2013

Diageo acquires stake in United Spirits Limited

Diageo completes the first stage acquisition of United Spirits Limited, becoming the major shareholder in India’s leading spirits company.

2013

Diageo partners on innovation

Diageo partners with Distill Ventures, an accelerator programme that offers alcohol entrepreneurs a route to cash investment, mentoring and access to expertise and funding.

2015

Diageo acquires Don Julio

Diageo acquires full global ownership and control of Tequila Don Julio, strengthening our position in the growing super premium and above tequila segments globally.

Discover more about Don Julio

2017

Diageo acquires fastest growing Tequila

Diageo acquires Casamigos, the fastest growing super premium tequila in the US. Founded by Rande Gerber, George Clooney and Mike Meldma, Casamigos is made “by friends for friends.”

2019

Diageo adds two new brands to its portfolio

Diageo increases its stake in Chinese baijiu company Sichuan Shuijingfang to almost 70% and buys a majority stake in Seedlip, the world’s first distilled non-alcoholic spirit.

2020

Diageo launches ‘Society 2030: Spirit of Progress’

This is our 10-year ESG action plan to help create a more inclusive and sustainable world. We are committed to promoting a positive role for alcohol, championing inclusion and diversity, preserving natural resources and making a positive contribution to the communities in which we live, work, source and sell.

Learn more about Society 2030

2020

Diageo acquires Aviation Gin LLC and Davos Brands LLC

Diageo acquires Aviation Gin LLC and Davos Brands LLC (‘Davos Brands’), supporting our participation in the super premium gin segment in the United States.

2021

Diageo expands in Mexico

Diageo announces plans to invest $500m to expand manufacturing in Mexico for the tequila category.

2021

Diageo acquires Chase Distillery

Diageo acquires Chase Distillery, bringing the award-winning Chase Original Potato Vodka and seven premium plus gins, including Chase GB Gin, Pink Grapefruit & Pomelo Gin and Rhubarb & Bramley Apple Gin into the Diageo portfolio.

2021

Diageo breaks ground on its first carbon neutral distilleries

Diageo announces that its new Kentucky whiskey distillery, which will distill Bulleit, is expected to be carbon neutral – one of the largest in North America, and a first for Diageo, the site will be powered by 100% renewable electricity, with a capacity to produce up to 10 million proof gallons per year.

Learn more about Bulleit’s carbon neutral distillery

Diageo breaks ground on the construction of a new US$75 million distillery to produce the group’s first China-origin, single malt whisky. The distillery in Yunnan Province will be carbon neutral when it opens.

2021

Johnnie Walker Princes Street raises the bar for visitor experiences

Johnnie Walker Princes Street opens in Edinburgh, leading the way for tourism in the capital. The venue is the centrepiece of Diageo’s £185 million investment in Scotch whisky tourism, following the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.

2022

Diageo’s new Global HQ opens in London

Diageo moves its global headquarters from Park Royal, NW10, to a new central London home, 16 Great Marlborough Street, W1.

Gordons London Dry a brilliant tasting gin

---

---

---

---

Gin Tour in Europe / UK