Beefeater Gin 1 of Londons best kept secrets

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Beefeater Gin 1 of Londons best kept secrets

Beefeater Gin 1 of Londons best kept secrets

History.

Welcome to one of London’s best kept secrets – the Beefeater Distillery in Kennington – where our gin is still hand-crafted to a recipe that is virtually unchanged since the 19th Century.

London, one of the world’s great cities, has played a leading role in the development of London Dry Gin, one of the world’s great drinks. From the dawn of English gin distilling, the history of London and Beefeater Gin has been closely intertwined.

Beefeater Gin Distillery London 01 © Beefeater Gin Distillery

Beefeater Gin 1 of Londons best kept secrets

Housed in an Edwardian building with a 1950s extension, the Beefeater Distillery features original Victorian pot stills, a botanical room, where the fresh ingredients are stored, and a treasure trove of secret bars, heritage rooms and tasting spaces. A custom-built Beefeater experience centre allows connoisseurs to see the original stills, view the distilling process and learn about the history of gin in London and, of course, sample this iconic gin in a G&T or cocktail.

Beefeater Gin 1 of Londons best kept secrets


The Cocktail Tree The Cocktail Tree

Rooted in Excellence, Branching into Simplicity. Your Beverage Success Partner.

Gepubliceerd op 8 feb. 2024

Nestled in the heart of London, a city renowned for its rich history and vibrant culture, stands an iconic distillery that has become synonymous with the spirit of the city itself: Beefeater Gin. Since its inception in the mid-19th century, Beefeater has etched its name into the annals of spirit-making history, not merely as a producer of gin but as a custodian of a tradition that epitomizes the London dry gin style.

Founded by James Burrough in 1863, Beefeater has been a steadfast beacon in the ever-evolving landscape of the spirits industry. From its early days in Chelsea to its present home in Kennington, the brand has been an unwavering standard-bearer of quality and craftsmanship. It’s a story steeped in heritage, but one that has continuously evolved to stay relevant in a competitive and fast-paced industry.

At the heart of Beefeater’s identity lies a commitment to preserving the time-honored methods of gin production, while embracing innovation. This delicate balance between tradition and modernity is palpable in every bottle. The brand’s core philosophy revolves around a meticulous selection of ingredients, a passion for excellence, and a dedication to delivering a gin experience that is both authentic and uniquely Beefeater.

Notably, the Beefeater name pays homage to the Yeomen Warders of the Tower of London, also known as Beefeaters, embodying a sense of history and British tradition. This connection is more than a name; it’s a reflection of the brand’s deep roots in London’s history and its cultural fabric.

With a slew of accolades and recognition in international spirit competitions, Beefeater has not only proved its mettle in the realms of quality and taste but has also been instrumental in shaping the global perception of what a quintessential London dry gin should be. Under the ownership of Pernod Ricard, the brand has further solidified its position as a global leader in the gin category, continuously expanding its influence and inspiring new generations of gin enthusiasts.

As we delve into the story of Beefeater, we uncover a narrative that transcends the realm of spirit production. It’s a tale of resilience, innovation, and a relentless pursuit of excellence – principles that resonate profoundly with our ethos at ‘The Cocktail Tree’.

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Beefeater Gin 1 of Londons best kept secrets

The tale of Beefeater begins in the mid-19th century, a period marked by industrial revolution and cultural shifts. In this era of transformation, James Burrough, a pharmacist by trade with an inventive spirit, laid the foundation of what would become one of the world’s most celebrated gin brands. In 1863, his purchase of the Chelsea Distillery marked the inception of Beefeater, though the story’s roots delve deeper into the fabric of London’s history.

Burrough’s background in pharmacy was instrumental in crafting the unique flavor profile of Beefeater. His knowledge of botanicals and their properties fueled his experiments with various recipes, leading to the creation of a gin that captured the essence of London’s spirit. The original recipe, a guarded secret to this day, was a tapestry of exotic botanicals and traditional methods, setting a benchmark in gin production.

The brand’s name, Beefeater, wasn’t just a catchy moniker; it was a tribute to the Yeomen Warders of the Tower of London, the ceremonial guardians known for their iconic uniforms and an integral part of London’s history. This choice reflected not only a deep respect for tradition but also a desire to infuse the brand with a distinctly London identity.

As London evolved, so did Beefeater. The late 19th and early 20th centuries were transformative for the city, marked by the Great Exhibition of 1851, the expansion of the British Empire, and significant social changes. Beefeater, in its own way, mirrored this evolution. The brand didn’t merely survive these shifts; it thrived, adapting its marketing and production in tune with the times while maintaining its core identity.

The move from Chelsea to Kennington in the 1950s was a pivotal moment for Beefeater. This relocation to the new distillery was more than a change of address; it was a reaffirmation of its commitment to London and its heritage. The Kennington distillery, with its state-of-the-art facilities, allowed Beefeater to enhance its production capabilities while staying true to its original distillation processes.

Throughout its history, Beefeater has weathered global events such as wars and economic downturns, emerging stronger each time. Its resilience is a testament to its quality and the timeless appeal of its product. By the late 20th century, Beefeater had established itself not just as a gin of choice in the United Kingdom but as a global icon, representing the quintessence of London dry gin.

This history of adaptation, innovation, and unwavering commitment to quality mirrors the journey of ‘The Cocktail Tree’. Both entities share a deep-rooted respect for tradition while embracing change, reflecting an ethos that values heritage and innovation in equal measure. As we explore Beefeater’s journey, we see a mirror of our own mission: to evolve while respecting the roots that anchor us.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater stands not only as a brand but as a symbol of a craft honed over centuries. It’s a distillation of both spirit and tradition, encapsulating a methodology that intertwines history with modern ingenuity. This section delves into the essence of what makes Beefeater a distinguished name in the world of gin, exploring its production ethos and how it resonates with contemporary trends without losing its historical roots.

The Craft of Gin Making

At the core of Beefeater’s production is a relentless pursuit of excellence. The process begins with the selection of the finest botanicals, sourced from across the globe. These include juniper berries, the heart of any gin, along with a careful selection of other botanicals like lemon peel, almonds, and orris root. This meticulous selection process is reflective of James Burrough’s original vision, blending traditional knowledge with a global perspective.

The distillation process of Beefeater is a meticulous art. The brand has preserved the method of steeping botanicals in neutral grain spirit for a full 24 hours before distillation. This process, often seen as a nod to tradition, is crucial in extracting the full depth of flavors from the botanicals. The actual distillation occurs in traditional copper pot stills, some of which date back to the 1800s, further linking the present-day Beefeater to its historical roots.

Innovation and Adaptation

While Beefeater reveres tradition, it is not averse to innovation. The brand has shown adaptability, aligning with modern trends while staying true to its heritage. This delicate balance is evident in its approach to sustainability and environmental stewardship, critical aspects in today’s socially conscious market. Beefeater’s efforts in reducing waste, managing energy use efficiently, and ensuring sustainable sourcing of botanicals, speak to a modern ethos that values not just the product but the process and its impact on the planet.

Another facet of Beefeater’s modernity is its engagement with contemporary culture. The brand has been at the forefront of embracing new trends in the beverage industry, from the craft cocktail movement to the growing demand for unique gin flavors. This adaptability is not just a business strategy but a reflection of a brand that understands and respects the evolving tastes and sensibilities of its consumers.

A Global Footprint with a Local Heart

Beefeater’s influence extends far beyond the shores of the UK. Its global presence is significant, with the brand enjoying popularity in numerous countries. This international success, however, has not diluted its essence as a quintessentially London brand. The distillery in Kennington remains the heart of production, a symbol of a brand that is global in reach but local at heart.

In this global journey, Beefeater has not just exported a product but a piece of London’s culture and history. It’s a narrative that aligns closely with ‘The Cocktail Tree’s philosophy of embracing cultural diversity while staying anchored to one’s roots. Beefeater’s story is a testament to the power of a brand that respects its heritage while confidently stepping into the global arena.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater London Dry Gin stands as a paragon of the classic London dry style, embodying a recipe that has stood the test of time since the 19th century. The spirit is a harmonious blend of juniper, lemon peel, coriander seed, almond, Seville orange peel, orris root, licorice root, angelica root, and angelica seed. This selection of botanicals is steeped for 24 hours before distillation in traditional copper pot stills, a process that extracts a full spectrum of flavors, creating a gin of unparalleled complexity and balance.

Legacy Lore:

The story of Beefeater London Dry Gin is intertwined with the history of London itself. Named in honor of the Yeomen Warders of the Tower of London, this gin captures the spirit of the city in its very essence. Each bottle not only represents a premium gin but also serves as a tribute to London’s rich history and tradition.

Tasting Tapestry:

·         Appearance: Crystal clear with a bright, vibrant clarity.

·         Nose/Aroma: A prominent juniper character, complemented by citrus notes and a subtle floral underpinning.

·         Palate/Taste: The palate reveals a well-rounded combination of juniper, citrus zest, and earthy notes, leading to a harmonious blend of sweet and bitter elements.

·         Finish: A smooth, clean finish with lingering citrus and juniper flavors.

·         Overall: The flavor profile is a testament to the classic London dry style, offering a balance that is both refined and refreshing.

Spirit Strength Harmony:

The alcohol content in Beefeater London Dry Gin is expertly integrated, ensuring that the robust flavors are pronounced without overpowering the gin’s intricate character. This harmony makes it both a versatile and approachable spirit.

Cost-Quality Correlation:

Beefeater London Dry Gin offers exceptional value, delivering a high-quality gin experience at a price point that is accessible, reflecting the brand’s commitment to making premium gin available to a wide audience.

Culinary Companions:

This gin’s versatility shines in its pairing potential. It’s a superb match for light appetizers, seafood, and citrus-based dishes. Additionally, its balanced profile makes it a classic choice for a range of cocktails, from the iconic Gin and Tonic to a sophisticated Martini.

Style & Substance:

Beefeater London Dry Gin is a quintessential representation of the London dry style. Its adherence to traditional production methods, coupled with the careful selection of botanicals, showcases a product that is both true to its roots and exemplary of its category.

Distinctive Sip:

What sets Beefeater London Dry Gin apart is its unwavering commitment to tradition combined with a universal appeal. This gin is not just a beverage; it’s a slice of London’s history, offered in a glass.

Beefeater London Dry Gin is more than a gin; it’s a legacy in a bottle. It offers a classic yet timeless taste experience, making it an essential staple for gin enthusiasts and a testament to London’s enduring influence on the world of spirits.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater 24 represents a bold step in the evolution of gin, marking Beefeater’s foray into a more contemporary and exotic territory. Master Distiller Desmond Payne, inspired by the Far East, crafted this unique gin by incorporating rare ingredients like Japanese Sencha tea and Chinese green tea, along with grapefruit peel. These botanicals are carefully selected to complement the traditional Beefeater base, creating a gin that is both innovative and rooted in the brand’s heritage.

Contemporary Craftsmanship:

Launched in 2008, Beefeater 24 was born from an intensive experimentation process, where Payne explored various botanicals and steeping times. The chosen name, ’24’, signifies the 24-hour steeping process that imbues the gin with its distinctive flavors. This modern creation is a nod to Beefeater’s willingness to embrace new ideas while staying anchored in the traditions of gin distillation.

Tasting Journey:

·         Appearance: Clear with a luminous quality.

·         Nose/Aroma: A complex bouquet that intertwines the traditional juniper and citrus with the subtle, aromatic nuances of tea and grapefruit.

·         Palate/Taste: The palate is greeted with a smooth, silky texture, where the juniper and citrus are enhanced by the floral and slightly earthy notes of the teas.

·         Finish: The finish is long and refined, with a delicate balance between the botanicals, leaving a refreshing and slightly floral aftertaste.

·         Overall: Beefeater 24 presents a sophisticated and contemporary twist on the classic gin, offering a nuanced and layered taste experience.

Harmonious Strength:

The alcohol content in Beefeater 24 is masterfully integrated, ensuring that the complexity of the botanicals shines through without overwhelming the senses. This careful balance renders the gin both distinctive and approachable.

Value Proposition:

Beefeater 24, while positioned as a premium offering, maintains a commitment to accessibility. The pricing reflects its unique attributes and the intricate production process, yet remains within reach for those seeking a high-end gin experience.

Gastronomic Pairings:

This gin’s distinctive profile makes it a versatile companion to a variety of dishes. It particularly shines alongside Asian cuisine, where its tea-infused character can complement the aromatic flavors of the food. It also excels in creative cocktail creations, adding depth and a contemporary twist to classic recipes.

Modern Elegance:

Beefeater 24 stands as a testament to the brand’s ability to evolve and innovate. It’s a stylish expression of modern gin crafting, seamlessly integrating unconventional botanicals into a traditional framework.

Unique Character:

The inclusion of tea in Beefeater 24 is a distinctive feature that sets it apart. This element not only adds a unique flavor profile but also represents Beefeater’s openness to global influences, blending Eastern botanical traditions with a quintessentially British spirit.

Beefeater 24 is an elegant, modern expression of gin, encapsulating a journey of innovation and tradition. It’s a bold statement in the world of spirits, offering a unique tasting experience that pushes the boundaries while honoring its roots.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Burrough’s Reserve stands as a testament to the spirit of innovation that drives the brand. This premium expression is a bold departure from traditional gin, offering a unique, barrel-aged experience. Distilled in the same stills used by founder James Burrough, this gin then undergoes aging in oak barrels once used for Lillet, the French aperitif wine. This process imbues the gin with a distinctive character, bridging the gap between gin and fine spirits like whisky or cognac.

Heritage Meets Innovation:

Burrough’s Reserve reflects a profound respect for the brand’s heritage while embracing modern aging techniques. Launched in the 21st century, it challenges conventional gin perceptions, presenting a product that is both groundbreaking and deeply rooted in Beefeater’s legacy. This reserve edition pays homage to the founder’s experimental spirit, encapsulating the essence of craftsmanship and innovation.

Sensory Exploration:

·         Appearance: A subtle, golden hue, hinting at its time spent in oak barrels.

·         Nose/Aroma: A complex interplay of traditional gin botanicals with warm, woody notes and a hint of floral and fruit undertones from the Lillet barrels.

·         Palate/Taste: The palate is greeted with a smooth, velvety texture. The juniper and citrus core is enriched with nuances of vanilla, spice, and a subtle sweetness, characteristic of the barrel aging.

·         Finish: The finish is elegant and lingering, with a harmonious blend of botanical and oak-infused flavors.

·         Overall: Burrough’s Reserve offers a sophisticated and layered experience, showcasing the versatility and depth of gin.

Integration of Strength:

The alcohol content in Burrough’s Reserve is expertly balanced, ensuring the enriched flavors from the barrel aging process are prominent, yet harmoniously integrated, resulting in a smooth and refined sip.

Luxurious Value:

As a premium offering, Burrough’s Reserve is positioned at a higher price point, reflecting its unique production process and limited availability. It represents a luxurious choice for connoisseurs seeking an exceptional and uncommon gin experience.

Culinary Complement:

This reserve gin pairs exquisitely with rich, savory dishes, and can also complement desserts with its subtle sweetness and spice notes. Its complexity makes it a fascinating ingredient for innovative cocktails, offering a new dimension to mixology.

Refined Sophistication:

Burrough’s Reserve is a symbol of Beefeater’s sophistication and commitment to pushing the boundaries of gin production. It is a product that not only challenges the norms but also elevates the perception of gin in the landscape of fine spirits.

Distinctiveness:

The barrel-aging process is what sets Burrough’s Reserve apart, offering a gin experience that is unconventional and exquisite. This approach reflects a boldness in experimenting with maturation techniques, a rarity in the world of gin.

Beefeater Burrough’s Reserve is a remarkable expression of the brand’s pioneering spirit. It is an embodiment of luxury and innovation, offering a unique and indulgent experience that challenges and delights the palate.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Blood Orange is a vibrant addition to the brand’s portfolio, showcasing a modern twist on traditional gin. Launched in 2019, this gin captures the current zeitgeist of flavored spirits, offering a bold, citrus-forward profile. Its creation was inspired by the original recipes of founder James Burrough, who was known to use orange in his early gin recipes. This connection to the past, combined with a contemporary flair, makes Beefeater Blood Orange a fusion of tradition and modern tastes.

Flavorful Fusion:

The essence of this gin is its rich, blood orange flavor, which is artfully blended with Beefeater’s classic botanicals. The result is a gin that is both familiar and novel, offering a refreshing and zesty twist on the traditional gin profile. This innovative spirit reflects Beefeater’s willingness to explore new flavors while maintaining the integrity of its classic gin foundation.

Tasting Experience:

·         Appearance: A warm, inviting orange hue that captures the essence of blood oranges.

·         Nose/Aroma: A burst of fresh, juicy blood orange aroma, complemented by a subtle backdrop of classic gin botanicals.

·         Palate/Taste: The palate is treated to a vibrant citrus explosion, where the sweet and slightly tangy notes of blood orange are perfectly balanced with juniper and herbal undertones.

·         Finish: The finish is clean, with a lingering citrusy sweetness and a hint of traditional gin spices.

·         Overall: Beefeater Blood Orange offers a delightful and approachable taste experience, appealing to both traditional gin lovers and those seeking something refreshingly different.

Balanced Potency:

The alcohol content in Beefeater Blood Orange is carefully calibrated to ensure that the bold flavors of blood orange are prominent, yet harmoniously balanced with the gin’s botanical complexity.

Accessible Indulgence:

Positioned as an accessible entry into the flavored gin category, Beefeater Blood Orange offers an excellent value proposition. It provides a high-quality, flavor-infused gin experience at a price point that encourages exploration and enjoyment.

Culinary Compatibility:

The vibrant flavor of Beefeater Blood Orange lends itself well to a variety of culinary pairings, especially with dishes that have a citrus or fruity component. In the realm of cocktails, it brings a lively and colorful twist to classic gin-based drinks, adding a playful and tantalizing edge.

Contemporary Charm:

Beefeater Blood Orange embodies the brand’s ability to stay relevant and innovative. It’s a testament to the brand’s creative spirit, successfully integrating contemporary flavor trends into its storied gin-making tradition.

Unique Appeal:

The standout feature of Beefeater Blood Orange is its bold, unapologetic embrace of citrus vibrancy. It’s a flavor choice that resonates with current trends, yet is deeply rooted in the brand’s historic use of orange botanicals.

Beefeater Blood Orange is an exciting and lively addition to the Beefeater range, offering a fresh and flavorful perspective on gin. It represents the brand’s adaptability and commitment to innovation, delivering a spirited and joyous drinking experience.


Beefeater Gin 1 of Londons best kept secrets

Beefeater Pink Strawberry represents a delightful foray into the world of fruit-infused gins, a trend that’s been capturing the imagination of gin enthusiasts worldwide. Launched as a playful and bold extension of the Beefeater family, this gin beautifully marries the traditional dry gin base with the luscious sweetness of strawberries. It’s a contemporary twist that pays homage to the classic while inviting a new, fruitier palate.

Strawberry Infusion:

The innovation of Beefeater Pink Strawberry lies in its infusion process. After the traditional distillation of Beefeater gin, natural strawberry flavors are added, giving this gin its distinctively sweet and fruity character. This process ensures that the strawberry notes are vibrant and fresh, perfectly complementing the classic juniper and citrus botanicals of the original Beefeater gin.

Tasting Notes:

·         Appearance: A soft, inviting pink hue that visually expresses its strawberry infusion.

·         Nose/Aroma: The aroma is a delightful blend of fresh strawberries, complemented by the subtle, familiar scent of gin botanicals.

·         Palate/Taste: On the palate, Beefeater Pink Strawberry unfolds with a harmony of sweet strawberry and classic gin flavors, creating a balanced, fruity, and refreshing taste.

·         Finish: The finish is smooth with a lingering strawberry sweetness, accented by a hint of classic gin spice.

·         Overall: Beefeater Pink Strawberry offers a delightful and approachable taste experience, perfect for those seeking a gin with a fruity twist.

Strength and Balance:

The alcohol content in Beefeater Pink Strawberry is skillfully managed to ensure that the strawberry infusion shines through while maintaining the character of the gin. This balance makes it an inviting choice for both seasoned gin aficionados and newcomers to the spirit.

Accessible Elegance:

Beefeater Pink Strawberry is positioned as an accessible indulgence in the fruit-infused gin market. It offers a premium, yet approachable experience, reflecting Beefeater’s commitment to quality and innovation at a reasonable price point.

Culinary Pairings:

This gin’s fruity profile makes it a versatile companion for a range of culinary creations, particularly desserts and light, summery dishes. In the cocktail arena, Beefeater Pink Strawberry adds a playful and flavorful dimension to classic gin cocktails, creating vibrant and visually appealing drinks.

Innovative Essence:

Beefeater Pink Strawberry is a testament to the brand’s innovative spirit. It showcases Beefeater’s ability to adapt to evolving tastes and trends, introducing a product that is both modern and anchored in the brand’s storied gin-making tradition.

Unique Character:

What sets Beefeater Pink Strawberry apart is its unambiguous celebration of fruitiness. This choice of flavor demonstrates a keen understanding of current consumer preferences, offering a gin experience that is both novel and deeply enjoyable.

Beefeater Pink Strawberry is more than just a fruit-infused gin; it’s an adventurous and joyful expression of Beefeater’s versatility and creativity. It offers a delightful twist on the traditional, making it a must-try for those looking to explore the playful side of gin.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Zesty Lemon is a refreshing embodiment of Beefeater’s commitment to crafting gins that are both innovative and reflective of traditional flavors. Launched as a vibrant addition to the flavored gin market, this gin captures the essence of sun-ripened Mediterranean lemons, offering a zesty twist that invigorates the classic Beefeater gin. It’s a blend that harks back to the traditional use of citrus in gin, while presenting a contemporary and vivacious profile.

Citrus Craftsmanship:

The standout feature of Beefeater Zesty Lemon is its intense lemon infusion. This gin undergoes a careful process where natural lemon flavors are infused post-distillation, ensuring that the bright, citrusy notes are prominent and pure. The result is a gin that harmoniously blends the tart and tangy qualities of lemon with the classic botanicals, creating a lively and exhilarating taste experience.

Tasting Journey:

·         Appearance: Crystal clear with a hint of lemon zest vibrance.

·         Nose/Aroma: Aromatic with a dominant fresh lemon scent, underpinned by the subtle botanicals of traditional gin.

·         Palate/Taste: The palate is a burst of citrus joy, with the zesty lemon flavor leading the charge, complemented by juniper and a hint of herbal complexity.

·         Finish: The finish is clean and refreshing, leaving a pleasantly zesty aftertaste that invigorates the senses.

·         Overall: Beefeater Zesty Lemon is a testament to the versatility of gin, offering a flavor profile that is both daring and familiar, perfect for those seeking a spirited citrus twist.

Balanced Potency:

The alcohol content in Beefeater Zesty Lemon is expertly balanced to ensure the lemon’s vivacity is at the forefront, providing a harmonious interplay between strength and flavor.

Value and Versatility:

Beefeater Zesty Lemon is positioned as an accessible and versatile gin, suitable for a wide range of consumers. Its pricing reflects its quality and the care put into its infusion process, offering an excellent value for those seeking a flavored gin that doesn’t compromise on the integrity of the spirit.

Culinary Companions:

This gin’s bright lemon character makes it a perfect match for seafood dishes, salads with citrus dressings, and even creamy desserts. In cocktails, Beefeater Zesty Lemon adds a lively, zesty twist to gin classics, enhancing the drink’s freshness and appeal.

Contemporary Concoction:

Beefeater Zesty Lemon epitomizes the brand’s adeptness at blending tradition with current trends. It captures the essence of Beefeater’s classic gin while embracing the modern palate’s craving for bold, citrus flavors.

Distinctive Zest:

What distinguishes Beefeater Zesty Lemon is its unbridled celebration of the lemon flavor. This gin isn’t just about adding a citrus note; it’s about elevating lemon to the centerpiece, showcasing Beefeater’s ability to innovate within the confines of tradition.

Beefeater Zesty Lemon stands as a vibrant and refreshing addition to the Beefeater range, offering a spirited and zestful take on traditional gin. It is a perfect choice for those who appreciate the classic gin experience with a bright, citrusy enhancement.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Blackberry is a vibrant addition to the Beefeater family, showcasing the brand’s ability to innovate while staying true to its roots. This gin harmoniously combines the traditional dry gin base with the rich, earthy sweetness of blackberries. Launched as a nod to modern palates that crave fruit-infused spirits, Beefeater Blackberry is both a homage to classic gin and a venture into new, flavorful territories.

Fruit-Forward Innovation:

The essence of Beefeater Blackberry lies in its infusion of natural blackberry flavors, added after the traditional distillation process. This method ensures the preservation of the genuine blackberry taste, which perfectly complements the botanical richness of the original Beefeater gin. The result is a gin that offers a delightful juxtaposition of classic gin botanicals with the deep, lush notes of blackberries.

Tasting Profile:

·         Appearance: A deep, inviting purple hue, reflecting the richness of blackberries.

·         Nose/Aroma: Aromatic with a prominent blackberry scent, supported by the subtle, familiar juniper and citrus notes of classic gin.

·         Palate/Taste: The taste is a harmonious blend of sweet blackberry flavors with the traditional gin botanicals, offering a balanced, fruity, and indulgent experience.

·         Finish: The finish is smooth and lasting, with the rich berry sweetness perfectly balanced by the gin’s botanical complexity.

·         Overall: Beefeater Blackberry provides a lush and satisfying taste experience, appealing to those who enjoy a gin with a pronounced fruit character.

Seamless Strength Integration:

The alcohol content in Beefeater Blackberry is expertly balanced to ensure the blackberry flavors are prominent, harmonizing with the gin’s botanical backbone.

Accessible Luxury:

Positioned as an accessible luxury in the flavored gin market, Beefeater Blackberry offers a high-quality, flavor-infused gin experience at a reasonable price. It reflects Beefeater’s commitment to delivering innovative and enjoyable spirits that are accessible to a wide audience.

Culinary Pairings:

Beefeater Blackberry’s rich flavor profile makes it an excellent match for a range of dishes, particularly those that feature berry or fruit elements. In cocktails, it brings a unique and tantalizing twist to gin-based classics, adding depth and a touch of indulgence.

Innovative Essence:

Beefeater Blackberry is a testament to the brand’s innovative spirit and its capability to adapt to contemporary tastes. It showcases Beefeater’s skill in crafting a gin that is both reflective of its heritage and appealing to modern preferences.

Distinctive Character:

The defining feature of Beefeater Blackberry is its celebration of the blackberry flavor. This gin is not just about adding a hint of fruit; it’s about creating a rich, immersive berry experience that remains true to the spirit of gin.

Beefeater Blackberry is a bold and flavorful addition to the Beefeater range, offering a rich and indulgent twist on traditional gin. It’s a perfect choice for those seeking a gin experience that is both familiar and excitingly different.


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Beefeater Gin 1 of Londons best kept secrets

The Beefeater Peach and Raspberry gin is a delightful symphony of flavors, encapsulating Beefeater’s expertise in crafting fruit-infused gins. This creation is a bold foray into the realm of dual-flavored spirits, skillfully blending the succulence of peaches with the tartness of raspberries. Introduced as part of Beefeater’s venture into contemporary flavor profiles, this gin is a testament to the brand’s ability to harmonize diverse tastes while respecting the integrity of traditional gin.

Dual Delight:

The innovation in Beefeater Peach and Raspberry lies in its dual fruit infusion. After distilling the classic Beefeater gin, natural peach and raspberry flavors are added, resulting in a gin that is rich in taste and aroma. This process ensures the authentic and vibrant presence of both fruits, creating a gin that is not only unique in its flavor combination but also in its ability to maintain a perfect balance between sweetness and acidity.

Tasting Experience:

·         Appearance: A gentle blush tone, inviting and indicative of its fruity contents.

·         Nose/Aroma: The aroma is a delightful mix of ripe peaches and fresh raspberries, with the juniper and botanicals of gin providing a sophisticated backdrop.

·         Palate/Taste: On the palate, the sweetness of peach harmonizes with the tartness of raspberry, creating a beautifully balanced flavor profile, accented by the classic gin botanicals.

·         Finish: The finish is smooth and fruity, with the peach and raspberry flavors lingering pleasantly, complemented by a subtle gin spice.

·         Overall: Beefeater Peach and Raspberry offers an exquisite and refreshing taste experience, perfect for those who enjoy a gin with a fruity and vibrant character.

Alcohol Content Harmony:

The alcohol strength in Beefeater Peach and Raspberry is masterfully integrated to ensure the fruit flavors are at the forefront, providing a harmonious blend that is both flavorful and spirited.

Approachable Indulgence:

This gin is positioned as an approachable indulgence in the flavored gin market. It offers a high-quality, dual-flavor experience at a price point that encourages exploration and enjoyment, reflecting Beefeater’s commitment to innovation and accessibility.

Culinary Companionship:

Beefeater Peach and Raspberry’s dual-flavor profile makes it a versatile companion for various culinary pairings, particularly with dishes that incorporate fruit elements or desserts. In the cocktail domain, it adds a unique and tantalizing dimension to gin-based drinks, enhancing their appeal with its vibrant fruit flavors.

Innovative Fusion:

Beefeater Peach and Raspberry embodies the brand’s innovative spirit, showcasing its ability to blend traditional gin-making with modern flavor trends. It captures the essence of Beefeater’s classic gin while introducing a fresh and appealing twist.

Unique Flavor Blend:

The unique appeal of Beefeater Peach and Raspberry lies in its successful fusion of peach and raspberry flavors. This choice demonstrates Beefeater’s skill in creating a gin experience that is not only novel but also deeply satisfying and well-balanced.

Beefeater Peach and Raspberry is an innovative and delightful addition to the Beefeater range, offering a fresh and flavorful perspective on gin. It represents the brand’s adaptability and commitment to embracing new tastes, delivering a dual-flavored experience that is both enjoyable and memorable.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Rhubarb & Cranberry emerges as a bold and tantalizing addition to Beefeater’s flavored gin range. This gin represents a fusion of tart and tangy flavors, skillfully blending the unique sharpness of rhubarb with the zesty, slightly acidic taste of cranberries. Launched as a response to the growing demand for innovative and flavorful gins, Beefeater Rhubarb & Cranberry is a testament to the brand’s ability to blend traditional gin crafting with contemporary taste profiles.

Innovative Flavor Pairing:

The distinctive characteristic of Beefeater Rhubarb & Cranberry lies in its innovative pairing of rhubarb and cranberry flavors. This combination is added to the classic Beefeater gin post-distillation, ensuring that the bright and tart characters of both fruits are captured in their most authentic form. The result is a gin that perfectly marries the earthy, tangy notes of rhubarb with the crisp, fruity essence of cranberries.

Tasting Dynamics:

·         Appearance: A rich, vibrant hue that captures the essence of rhubarb and cranberries.

·         Nose/Aroma: The aroma is a delightful amalgamation of sharp rhubarb and tart cranberry, underpinned by the traditional botanicals of gin.

·         Palate/Taste: On the palate, the sharpness of rhubarb is beautifully balanced with the tartness of cranberries, creating a harmonious and invigorating flavor profile, complemented by the classic gin botanicals.

·         Finish: The finish is refreshing and lasting, with the tangy flavors of rhubarb and cranberry leaving a memorable impression, accented by a subtle gin spice.

·         Overall: Beefeater Rhubarb & Cranberry offers a unique and exhilarating taste experience, perfect for those seeking a gin with a bold and distinctively tangy character.

Integrated Strength:

The alcohol content in Beefeater Rhubarb & Cranberry is expertly balanced, ensuring that the vibrant fruit flavors are highlighted without overshadowing the gin’s botanical complexity.

Value and Accessibility:

Positioned as an accessible choice in the flavored gin market, Beefeater Rhubarb & Cranberry offers an exceptional flavor experience at a reasonable price. This reflects Beefeater’s dedication to innovation and quality, making premium flavored gins accessible to a broader audience.

Culinary Complement:

This gin’s sharp and tangy profile makes it an excellent match for a range of culinary delights, particularly dishes with a tart or fruity component. In the realm of mixology, Beefeater Rhubarb & Cranberry brings a unique and exciting twist to classic gin cocktails, offering a new dimension of flavor.

Adventurous Alchemy:

Beefeater Rhubarb & Cranberry epitomizes the brand’s adventurous spirit in the realm of gin flavors. It captures the essence of Beefeater’s classic gin while introducing a novel and appealing flavor combination that resonates with contemporary palates.

Unique Flavor Marriage:

The unique appeal of Beefeater Rhubarb & Cranberry lies in its successful marriage of rhubarb and cranberry flavors. This innovative blend demonstrates Beefeater’s expertise in creating a gin experience that is both distinctive and harmonious.

Beefeater Rhubarb & Cranberry is a bold and adventurous addition to the Beefeater range, offering a fresh and tangy perspective on gin. It represents the brand’s commitment to embracing new flavors, delivering an experience that is both delightful and memorable.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater London Garden is a refined and exquisite expression within the Beefeater range, crafted to celebrate the verdant beauty and botanical diversity of London’s gardens. This limited-edition gin is a tribute to the natural green spaces that are an integral part of London’s landscape and history. With its unique blend of botanicals inspired by English gardens, Beefeater London Garden is a sophisticated and nuanced gin that encapsulates the essence of a London garden in a bottle.

Garden-Inspired Botanicals:

The uniqueness of Beefeater London Garden lies in its carefully selected botanicals, which include classic gin ingredients alongside garden herbs such as lemon verbena and thyme. These additional botanicals are chosen to evoke the sensory experience of a stroll through a lush London garden. The result is a gin that maintains Beefeater’s classic profile while introducing subtle, garden-inspired nuances.

Tasting Experience:

·         Appearance: Clear and pristine, reflecting its pure and natural botanical composition.

·         Nose/Aroma: An aromatic bouquet that blends traditional juniper and citrus with the herbal notes of thyme and the freshness of lemon verbena.

·         Palate/Taste: The palate is a harmonious blend of classic gin flavors with an added herbal complexity and a hint of lemony freshness, creating a multi-layered and sophisticated taste profile.

·         Finish: The finish is elegant and lingering, with the herbal and citrus notes leaving a refreshing and refined aftertaste.

·         Overall: Beefeater London Garden offers a unique and contemplative taste experience, perfect for those who appreciate a gin with depth and an herbal, garden-inspired character.

Masterful Strength Balance:

The alcohol content in Beefeater London Garden is expertly balanced to allow the garden-inspired botanicals to shine through, providing a harmonious interplay between strength and subtlety.

Exclusive Appeal:

As a limited-edition offering, Beefeater London Garden occupies a special place in the flavored gin market. It offers a premium and exclusive experience, with a price point that reflects its unique botanical composition and limited availability.

Culinary Pairings:

This gin’s herbal and citrus profile makes it a versatile companion for a range of dishes, particularly those with herbal or floral components. In cocktails, Beefeater London Garden adds an elegant and sophisticated twist, enhancing the complexity and depth of the drink.

Ode to London’s Greenery:

Beefeater London Garden is a poetic ode to the city’s green spaces, showcasing the brand’s deep connection to London’s heritage and natural beauty. It captures the essence of the city’s gardens, translating them into a gin experience that is both unique and evocative.

Distinctive Botanical Harmony:

The defining characteristic of Beefeater London Garden is its harmonious blend of garden-inspired botanicals. This choice reflects Beefeater’s commitment to capturing the spirit of London in innovative and elegant ways.

Beefeater London Garden is a distinguished and limited-edition addition to the Beefeater range, offering a taste that is both reflective of London’s botanical richness and indicative of the brand’s dedication to crafting unique and elegant gins. It is a sophisticated choice for those seeking a gin that embodies the essence of London’s gardens.


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Beefeater Gin 1 of Londons best kept secrets

Beefeater Crown Jewel is a luxurious and rare gem in the Beefeater lineup, initially released in 1993 and brought back by popular demand as a limited edition. This gin is a celebration of Beefeater’s mastery in gin crafting, elevated to a regal status. The Crown Jewel stands out for its increased strength and the inclusion of a unique botanical, grapefruit, adding an extra layer of complexity to the traditional Beefeater recipe. It’s a gin that not only pays homage to Beefeater’s rich history but also exemplifies the brand’s ability to create exceptional, memorable spirits.

Elevated Botanical Ensemble:

The distinctiveness of Beefeater Crown Jewel lies in its enhanced recipe, which includes the traditional Beefeater botanicals along with the notable addition of grapefruit. This inclusion adds a new dimension of citrus brightness to the gin, complementing the juniper and other botanicals. The higher alcohol content also allows for a more pronounced botanical expression, resulting in a gin that is both robust and refined.

Tasting Journey:

·         Appearance: Crystal clear, signifying its purity and premium quality.

·         Nose/Aroma: A rich and intense aroma, where the sharpness of grapefruit is perfectly integrated with the classic juniper and herbal notes.

·         Palate/Taste: The palate experiences a burst of citrus from the grapefruit, followed by the deep, resonant flavors of traditional gin botanicals, creating a full-bodied and layered taste.

·         Finish: The finish is long and sophisticated, leaving a lasting impression of complex flavors with a distinctive grapefruit zest.

·         Overall: Beefeater Crown Jewel offers an indulgent and luxurious taste experience, perfect for those who appreciate a gin with depth, intensity, and a touch of exclusivity.

Harmony in Potency:

The higher alcohol content in Beefeater Crown Jewel is meticulously balanced with the robust flavors, ensuring that the gin remains smooth and enjoyable, enhancing its luxurious character.

Exclusivity and Worth:

As a limited-edition release, Beefeater Crown Jewel occupies a special position in the gin market. It’s priced to reflect its rarity and the exceptional quality of its ingredients, making it a coveted item for gin connoisseurs and collectors.

Culinary Compatibility:

The robust character of Beefeater Crown Jewel makes it suitable for pairing with bold and flavorful dishes. Its complexity also lends itself well to sophisticated cocktail creations, where its depth can be fully appreciated and explored.

Symbol of Craftsmanship:

Beefeater Crown Jewel is a symbol of the brand’s dedication to craftsmanship and excellence. It represents a pinnacle in gin production, showcasing the best of Beefeater’s distilling expertise and innovation.

Unique Citrus Sophistication:

The inclusion of grapefruit sets Beefeater Crown Jewel apart, offering a unique citrus sophistication that elevates it above standard gin offerings. This element not only enhances the flavor profile but also adds a sense of exclusivity and distinction.

Beefeater Crown Jewel is more than just a gin; it’s a luxurious expression of Beefeater’s commitment to excellence. Offering a rich and complex flavor profile with a touch of exclusivity, it stands as a crowning achievement in the Beefeater range and a must-try for those seeking an extraordinary gin experience.

Beefeater Gin 1 of Londons best kept secrets


As we draw to a close on our exploration of Beefeater’s diverse and vibrant range, it’s clear that this iconic brand stands as a beacon in the world of gin. From its roots in the heart of London to its expansive reach across the globe, Beefeater has demonstrated an unwavering commitment to quality, innovation, and the embodiment of the true spirit of gin.

Beefeater’s journey is one of constant evolution, yet firmly anchored in a rich heritage. Each product in their range tells a story — a story of tradition, craftsmanship, and a deep understanding of what makes gin not just a beverage, but an experience. From the classic Beefeater London Dry Gin to the inventive Beefeater Crown Jewel, the brand has navigated the balance between respecting tradition and embracing change with remarkable finesse.

What stands out in Beefeater’s portfolio is the seamless integration of innovative ideas with traditional gin-making practices. The introduction of varied flavors, from the zesty Beefeater Blood Orange to the harmonious Beefeater London Garden, showcases a brand that respects its past while boldly looking to the future. This ability to adapt and evolve without losing sight of its core identity is what sets Beefeater apart in a crowded market of spirits.

Looking ahead, Beefeater’s role in shaping the future of gin is undeniable. The brand has not only set high standards for quality and variety but has also opened the doors to new possibilities in the realm of flavored and craft gins. As the tastes of consumers continue to evolve, Beefeater’s commitment to innovation positions it well to lead the charge in the ever-changing landscape of the gin industry.

In Beefeater, we find a reflection of our own aspirations at ‘The Cocktail Tree’. Just as Beefeater has navigated the complexities of tradition and modernity, we too strive to blend the rich history of beverages with contemporary trends and preferences. Beefeater’s journey inspires us to explore, innovate, and above all, to uphold the high standards of quality and excellence in everything we do.

As we conclude our exploration of Beefeater, we raise our glasses in a salute to a brand that has not only mastered the art of gin-making but has also inspired a love and appreciation for this timeless spirit across the globe.

Beefeater Gin

Beefeater Gin 1 of Londons best kept secrets

TOUR PRICE: £25.00 TOUR DURATION: 1.5

Begin through our interactive exhibition taking you through everything gin and Beefeater gin.

Your host will then take you up to our tasting area where they will explain the key components that make Beefeater gin the Worlds most awarded.

You will get a guided tasting of our 3 London Dry Gins before being shown to our Still House where every single drop of Beefeater gin is distilled.

Finally you head back to the bar for a perfectly made Beefeater G&T.

BEEFEATER GIN DISTILLERY TOUR3

Beefeater Gin 1 of Londons best kept secrets

For accessibility information please see our Access Guides via the Accessible website: https://www.accessable.co.uk/beefeater-gin-distillery/access-guides/beefeater-gin-distillery-classic-tour

If you have any questions please don’t hesitate to drop us an email.

Please note, our bar is open for a pre or post tour drink – allow an extra 30 mins or so if you have time to enjoy a drink.


TOUR PRICE: £120.00 TOUR DURATION: 3 Hours

The most fabulous of VIP tours!

Start with a welcome Beefeater Crown Jewel & Champagne cocktail on arrival in our shop, where you’ll be welcomed by your host. Sip your cocktail while enjoying our interactive gin exhibition, taking you through the history of gin in London and our wonderful history at Beefeater.

Your host will then guide you through our distillery, showing you all the ‘nooks and crannies’ of our still house. Learn about the ingredients of our gin, before getting up close to our stills and learning our distillation process.
You’ll then be lead through a tasting of 4 gins with your host inside the distillery.

BeefeaterCrownJewel

Beefeater Gin 1 of Londons best kept secrets



Next, you’ll head to our private speakeasy bar where we’ll welcome you with gourmet bar snacks and a classic cocktail of your choice, and a G&T of your choice.

Finally, we’ll wrap up in the shop where you’ll receive a gift bag containing a bottle of our iconic premium Beefeater Crown Jewel, and a few other distillery exclusive gifts on us!

After your booking, we’ll be in touch to discuss any dietary requirements.


Your Ticket Includes:
– A welcome cocktail
– A VIP tour of our distillery
– Tasting of 4 gins
– Gourmet bar snacks
– A classic gin cocktail of your choice
– A gin and tonic of your choice
– A gift bag containing a bottle of Beefeater Crown Jewel, and other distillery gifts – worth £75


Marco Heyrman Webdeveloper



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