Gerry’s Wines & Spirits 74 Old Compton St, London W1F 0TA, UK
Artingstalls Gin Exquisite in each discipline
Artingstalls Gin Exquisite in each discipline
Artingstalls Gin Exquisite in each discipline
Artingstalls Gin Exquisite in each discipline
In old-school Ivy League speak, Paul Feig is a ‘renaissance man’ — in other words, a polymath devoted to art, style and humanitarianism, and an individual who excels in each discipline. He has established a reputation as a groundbreaking director, with triumphs such as Bridesmaids and Ghostbusters under his belt. He is also one of the world’s style icons, as the single Hollywood luminary championing classic sartorialism.
But it is perhaps in his roles as the founder of the award-winning gin brand Artingstall’s and as the host of Quarantine Cocktail Time on Instagram that he has become most familiar to us over this past, remarkable year. To be specific, Quarantine Cocktail Time, in which Feig danced, narrated, entertained, teased his wife, Laurie, and instructed us on mixing boozy creations, applied a gladdening and healing salve to our fractured, bleeding souls. And during this past 12 months he marvelled at how one drink in particular, the Negroni — invented in 1919 at Florence’s Caffè Casoni, for the Count of Negroni — suddenly became far more than a cocktail.
Artingstalls Gin Exquisite in each discipline
“I love how the Negroni became a symbol of comradery and good cheer on social media during the crazy year we just experienced,” Feig says. “It was almost by making, drinking and posting your Negroni that you were part of a resistance against the encroaching darkness of negative emotions stirred up by isolation that we were all grappling with in 2020. So when The Rake approached me to create my ultimate pre-made Negroni, to celebrate our survival of the most seismic year we have ever experienced and to celebrate all the wonderful moments that await us in the near future, I seized the opportunity.”
Artingstalls Gin Exquisite in each discipline Paul Feig at Claridge’s with a bottle Artingstall’s dry gin. HAARALA HAMILTON
If Eskimos have a thousand words for ‘snow’, Feig has just as many recipes for the Negroni, the drink that has become the most conspicuously quaffed beverage on Instagram. After all, this is the man who, during the early days of the pandemic, decided to single-handedly lift the world’s spirits (pun intended) with Quarantine Cocktail Time. The Rake Tailored Beverages is here. Please note the RTB Negroni No. 1 is only available to be shipped to the US (selected states), the UK and EU and Artingstall’s gin the UK and EU. Contact shop@therakemagazine.com for further information.
Artingstalls Gin Exquisite in each discipline / Tasting Panel
Cocktail Time!
The Ultimate Guide to Grown-Up Fun
By Paul Feig
Artingstalls Gin Exquisite in each discipline / Paul Feig
Elegant man-about-town and the director of Bridesmaids, Spy, and A Simple Favor Paul Feig serves up a beautifully designed cocktail and lifestyle guide with hilarious stories from his life.
Famed TV and film writer, director, and producer Paul Feig is obsessed with cocktails and cocktail culture. It’s about having great conversations with friends. It’s about putting on your best clothes
Artingstalls Gin Exquisite in each discipline / Paul Feig
Elegant man-about-town and the director of Bridesmaids, Spy, and A Simple Favor Paul Feig serves up a beautifully designed cocktail and lifestyle guide with hilarious stories from his life.
Famed TV and film writer, director, and producer Paul Feig is obsessed with cocktails and cocktail culture. It’s about having great conversations with friends. It’s about putting on your best clothes and throwing a smart gathering or heading to your favorite bar and having an interesting chat with the bartender. And it’s about staying home, mixing a drink and sipping it in a beautiful glass as you watch a great old movie by yourself.
Paul has made an art and a science out of creating these elegant and festive environments and living his best life, whether at home in LA or New York or London or on location around the world, and it’s all here in Cocktail Time!—how to make the drinks, how to throw the parties, what music to play, what glassware you need and more, along with 125 cocktail recipes, each served along with funny insider stories about Paul’s Hollywood life and famous friends.
Cocktail Time! covers everything, from classics (and variations on them) like martinis, negronis, and hot toddies to original
ARTINGSTALL’S x The Rake
Artingstalls x Rake Tailored Beverages Negroni No. 1
The Rake Tailored Beverages’ first bespoke cocktail, the Negroni No.1 is the ultimate pre-made Negroni to celebrate our survival of the most seismic year and to celebrate all the wonderful moments that await us in the near future.
Artingstalls Gin Exquisite in each discipline Negroni N°1
The Negroni No. 1 is not only the manifestation of multiple years of research and recipe perfection, but it is the pillar of a scheme that is set to transform the Negroni into a global men’s lifestyle brand and culture.22% alc.
The Rake’s first bespoke cocktail, the Negroni No.1 is the ultimate pre-made Negroni to celebrate our survival of the most seismic year and to celebrate all the wonderful moments that await us in the near future. The Negroni No.1 is the result of over one year’s work and, in particular, the brilliance of two men, Paul Feig and Ravinder Minhas, whom our Founder, Wei Koh considers the gods of the Negroni.
Feig says: “It’s simple: it’s just a delicious drink. It’s neither too bitter or too sweet. It has a kick but not one that is overpowering.”
Palazzi, the head barman at Dukes, agrees. “A Negroni is perfect as an aperitif but it is also perfectly acceptable as an after-dinner drink, and if you are the type of person that prefers cocktails to wine, it is even great with a meal,” he says. “It is not a seasonal drink. Of course, you associate it with summer, but it is also a drink for the three other seasons. If you are a cigar smoker, as many of the Negroni’s fans are, the taste of the Negroni is not overwhelmed by cigar smoking, making it the perfect après-ski or beach holiday drink.”
Artingstalls Gin Exquisite in each discipline
Interview: Paul Feig on Artingstall’s London Dry Gin
When a search for the perfect martini turns into making your own gin
7 MAY 2020
Artingstalls Gin Exquisite in each discipline
The way Paul Feig—of Artingstall’s London Dry Gin brand—talks about cocktails sounds like a pitch for a classic movie, which makes sense considering he’s also a prolific director.
Feig is known in the industry for valuing downtime, making sure all casts and crews on his projects spend no more than 10 hours shooting, leaving time for drinks, dinner and a full night of sleep. It was during his own downtime that Feig began a quest to find the perfect martini, trying them at bars all over the world—from Duke’s Bar in London, to Bar Hemingway in Paris, Bemelmans Bar in NYC and beyond. The further he dug into the world, the more interested in gin he became, until deciding to make his own.
For Artingstall’s London Dry Gin—an aromatic and smooth gin—Feig teamed up with Minhas Craft Brewery and distillery, a family-owned company in Monroe, Wisconsin. “This company, they are amazing,” Feig tells us. “It’s a brother and sister.
Their father is an engineer from India. He moved to Calgary in Canada. He opened a liquor store there. His children Manjit and Ravinder grew up working in the store.” After the first meeting with Ravinder and Manjit Minhas—discussing the qualities in the gins they like and the kind of product they hoped to collaborate on—the research phase followed.
“Then they made eight different baskets of botanicals and brewed up versions within the parameters we talk about,” Feig explains. “Each had big differences between them.”
Artingstalls Gin Exquisite in each discipline / Paul Feig
Rather than just adding his name to the project, Feig has been involved every step of the way, trying every iteration. “I have never been more drunk in my life than the day I had to finalize Artingstall’s,” he says. “We worked with eight different micro-variations.
With a hint more grapefruit or orris root. I was so nervous, too. I knew I had to live with this for the rest of my life. You pour these glasses and you are taking tiny sips. Comparing eight times back and forth. Those little sips are turning into two martinis in your brain.”
It passed every test. I was so excited about it
They tried the favorite versions neat, on the rocks, as a martini and in a negroni. Finally they decided on the recipe for Artingstall’s London Dry Gin, which won Best Gin and Double Gold at the WSWA 2019 Spirits Tasting Competition.
Along with a restrained amount of juniper, the gin has a carefully calibrated balance of botanicals including orris root, cassia, elderberries and citrus. “It passed every test. I was so excited about it,” he says, admitting that by the end, he was ready to take a break. “I was passed out on my desk with happiness, too. Oh man, I gave for my art!”
When it came to designing the bottle, the team looked for inspiration from something with classic and vintage styling that would look good on a bar cart.
“Ravinder and I landed on the idea of something that looks like a crystal decanter. I found an old cut-glass decanter, in a thrift shop, that I loved. I sent it to Ravinder,” Feig says.
“From that, we fine-tuned our own design for the engraving and shape.” Altogether, Feig wanted Artingstall’s to look like a gin that’s been around for 150 years. So the black, textured label with gold foil border reveals the brand name in bold, all-caps gold letters.
“It’s why I picked my mother’s maiden name: Artingstall. Because it’s an old English name that rolls off the tongue—at least, it rolls off of the tongue better than Feig!” he laughs.
Feig hopes his love of martinis and cocktail culture is instilled in every bottle of Artingstall’s, which has just launched in Canada and is currently available at a few LA stores, including Du Vin.
More US distribution is coming soon. Feig also has a nightly Quarantine Cocktail Time series on his Instagram for which he’s made everything from a French 75 to the Waikiki Beachcomber.
Images courtesy of Artingstall’s
Interview: Paul Feig on Artingstall’s London Dry Gin
7 MAY 2020
TAGS
ALCOHOL ARTINGSTALL’S COCKTAILS DISTILLERIES DRINKING DRINKS GINGIN MARTINIS GINS INTERVIEWS LONDON DRY GINS MARTINIS PAUL FEIG WISCONSIN
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